Manager - Agncy/Mktg Analytics

Company: State Farm
Location: Atlanta
Posted on: May 3, 2025

Job Description:

OverviewBeing good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!ResponsibilitiesThe mission of the Marketing Analytics function is to disseminate insights, learnings, and build the measurement agendas across the marketing department to inform strategy and activation. The teams will champion a data-led-mindset, establishing sustainable measurement methods and approaches to developing and delivering actionable insights.Key responsibilities of the teams include:

• Establish accountability and measurement framework at the campaign level, including tactical/initiative measurement across all campaign teams.
• Develop learning agendas and measurement plans to drive measurement requirements.
• Measures performance of agent marketing programs through channel & function insights and dashboards.
• Provides support by delivering reporting & key insights for marketing initiatives & support programs.
• Serves as point of contact for Marketing Strategy, investment philosophy development, sizing potential new work, and monitor the competitor landscape.
• We're searching for a current or aspiring leader who has results delivering analytics that lead to action, can build trust and partner across multiple functional areas.In this role, you will support Marketing by:
  • Develop performance metrics to assess the effectiveness of marketing campaigns.
  • Consume market research to identify customer segments, preferences, and behaviors.
  • Use data insights to recommend adjustments to marketing strategies and campaigns for improved performance.
  • Communicate findings and insights to stakeholders to drive data-informed decision-making.
  • Develop analysis that help field marketing leadership and analysts understand their performance metrics and utilization of agent marketing programs.
  • Leading and advancing a high-performing team of technical marketing analysts.
  • Building trust and partnership across multiple functional areas in Marketing and with Enterprise business partners.QualificationsQualified candidates will have the following experience:
    • 5+ years of Marketing experience with some leadership responsibilities.
    • Bachelor's degree in Marketing combined with Business Analytics or Computer Science preferred.
    • Leading in analytical capacity, including formal leadership and/or as a team lead, project lead, etc.
    • Proficiency in analytics software and experience with SQL for data querying.
    • Knowledge of statistical methods and tools to analyze marketing data and derive actionable insights.
    • Hands-on experience in data analysis and interpretation, including familiarity with analytics tools and methodologies.
    • A willingness to stay updated on the latest trends in marketing analytics, data privacy regulations, and emerging technologies.Our BenefitsBeing good neighbors - helping people, investing in our communities, and making the world a better place - is who we are at State Farm. It is at the core of how we operate and the reason for our success. Come join a #1 team and do some good!
      • Potential starting salary range: $133,500 - $175,250
        • Starting salary will be based on skills, background, and experience.
        • High end of the range limited to applicants with significant relevant experience.
        • Potential yearly incentive pay up to 24% of base salary.Because work-life-balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!
          • Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
          • Stay Well! Focus on you and your family's health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
          • Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
          • Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
          • Take a Little "You" Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
          • Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
          • Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.Visit our page for more information on our , , and the of joining the State Farm team!Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL.Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
            #J-18808-Ljbffr

Keywords: State Farm, Macon , Manager - Agncy/Mktg Analytics, Advertising , Atlanta, Georgia