Vice President, Media Strategy

Company: Publicis Groupe
Location: Atlanta
Posted on: May 20, 2025

Job Description:

Company description

At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.

Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.

As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.

Curious- A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open- We value diverse perspectives and new ways of working.

Driven- We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.
Overview

The Strategy VP, Director manages the strategy and planning process for assigned clients. The VP, Director is a leader who contributes to brand strategy, builds solid relationships with clients across all levels and functions, and is able to manage, lead, and develop their internal strategy team.
Responsibilities

• Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
• Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
• Drive Innovation and a Thought Leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients.
• Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
• Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
• Write and deliver strategies and POV's as well as oversee the translation of these strategies into the final audience recommendations/plans
• Analyze client's audience strategiesand work with internal groups to lead business case development
• Facilitate internal and client workshops and brainstorms with energy that drives desired outcomes.
• Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
• Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
  Qualifications
  
  
  • Bachelor's degree or higher in advertising, marketing, business, psychology, or similar area; graduate degree preferred
  • 10+ years of experience in media planning/strategy with progressive levels of responsibility
  • 5+ years of previous management experience
  • Ability to strategically plan campaigns to align with clients strategic goals and KPIs
  • Pitch experience with proven track record
  • Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
  • Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
  • Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
  • Ability to translate data into viable business solutions to enhance strategies and meet deliverables
  • Excellent leadership ability to drive team to deliver results#LI-JM2
    Additional information
    
    Our Publicis Groupe motto "Viva La Diff--rence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact .Compensation Range: $156,560 - $214,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/30/2025.All your information will be kept confidential according to EEO guidelines.
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Keywords: Publicis Groupe, Macon , Vice President, Media Strategy, Advertising , Atlanta, Georgia