Assistant Director, Undergraduate Admissions (Marketing)

Company: Georgia State University
Location: Atlanta
Posted on: May 30, 2025

Job Description:

Description: Assistant Director of Marketing Undergraduate AdmissionsGeorgia State University's Office of Undergraduate Admissions is looking to hire an Assistant Director of Marketing and Communications. The Assistant Director will coordinate and oversee the messaging and communications to prospective undergraduate students. The successful candidate will have extensive experience using Slate, or a similar CRM, to oversee our communications plan for 100,000 prospective undergraduate students through Slate. The position will also assist in the development and strategy of digital media and print publications for prospective and admitted students, and parents in conjunction with the creative team in our Public Relations and Marketing Communications Department. The Assistant Director will work closely with the web content strategist and the admissions web team to ensure consistency in messages between the web and print pieces. WHAT MAKES THE Admissions Department A GREAT PLACE?Would you be interested in attending an award-winning urban research university for free? Our Tuition Assistance Program lets employees take classes for free. At Georgia State University we emphasize work-life balance. With excellent benefits, competitive pay and an exciting location, Georgia State University could be the place for you. Georgia State offers competitive pay and benefits including: - Paid Leave Time - Comprehensive Health, dental and vision insurance Coverage - 403(b) and Pension plans And that's not all; visit our benefits page for more information: Job responsibilities include: - Oversee and execute strategy and production of Admissions related printed material.- Develop and implement new marketing and communication strategies that align with current branding efforts across all levels of the admissions funnel and all populations of students.- Manage two Marketing Specialists and oversee email and text communication flows and messaging within the Slate CRM system.- Develop and maintain an overall admissions content calendar to capture print and digital communication flows to ensure brand consistency and messaging between all platforms and mediums.- Generate weekly and monthly reports on the effectiveness of prospective, applicant and yield campaigns. Analyze and report data to track and measure the success and effectiveness of admissions marketing campaigns.- Support the Director in coordinating information and developing materials regarding admission, academic programs of study, new student orientation, scholarships, financial aid to attract quality students to GSU.- Serve as a liaison to Public Relations and Marketing Communications for web, social and print projects, and external vendors for innovative ways to communicate with prospective and incoming students, parents and school counselors.Knowledge, Skills and Abilities: - Ability to demonstrate excellent, effective written and verbal communication and interpersonal skills.- Proven analytical and creative ability to address targeted messages to a variety of audiences. - Possess working knowledge of the admissions process and university policies. - Ability to develop strong working relationships with various out of office constituencies. Ability to handle multiple tasks simultaneously. - Familiarity with Slate or an equivalent and client relationship management system.- Firm understanding of web 2.0 technologies and applications, including social networking, social media tools and current communication trends (including video and mobile). Disclaimer: This job requisition provides a high-level job definition. It is not intended to provide a comprehensive or exclusive list of job duties. As such, job duties and/or responsibilities within the context of this job requisition may change at the discretion the employee's direct supervisor. Qualifications: Minimum Hiring Qualifications:Bachelor's degree and three years of supervisory/management experience; or a combination of education and related experience. College/Business Unit: Enrollment Management Department: Admissions Location: Atlanta Campus Shift: M-F 8:30 am - 5:15 pm Salary : $65,000 Pay Grade: 2-2 FLSA Status: Exempt Job Type: Full Time (Benefits Eligible) Job Posting: 05/28/25, 3:57:25 PM Closing Date: 06/19/25, 3:59:00 AM Special Instructions: Final candidate must provide three professional references. Georgia State University Values: COMMUNITY: Fostering a distinctive shared identity and common purpose across our multi-campus university, IDENTITY, PLACEMAKING & BELONGING: Respecting the dignity and value of all people and perspectives through honorable conduct based on engagement, fairness, access, and civility, TRANSFORMATION: Intentionally pursuing knowledge, practice, and scholarly rigor to inspire lifelong learning, and to make our community and the world a better placeINTEGRITY: Adhering to our values, mission, and the truth through respectful cooperation and effective stewardship of resources, EXCELLENCE: Achieving the highest standards and distinction in teaching, research, and service, STRATEGIC INNOVATION: Embracing invention and creativity in the pursuit of meaningful discovery using our collective talents USG Core Value Statement: The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at https://www.usg.edu/policymanual/section6/C2653. Equal Employment Opportunity: Georgia State prohibits discrimination, including discriminatory harassment, on the basis of race, ethnicity, ancestry, color, religion, sex (including pregnancy),, sexual orientation, gender identity, gender expression, national origin, age, disability, genetics, or veteran status in its programs, activities, employment, and admissions., This prohibition applies to faculty, staff, students, and all other members of the Georgia State community, including affiliates, invitees, and guests.Further, Georgia State prohibits citizenship status, immigration status, and national origin discrimination in hiring, firing, and recruitment, except where such restrictions are required in order to comply with law,, regulation, executive order, or Attorney General directive, or where they are required by Federal, State, or local government contract. Background Check: Successful candidate must be able to pass a comprehensive criminal background investigation and other background searches as applicable to the job such as credit check and Motor Vehicle Record. Clery Disclosure of Campus Security Policy and Campus Crime: Georgia State University is committed to its students' and employees' safety and security.It complies with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) to provide information on certain crimes on campus. This position may be designated as a Campus Security Authority, ensuring that reported crimes are routed to the appropriate University office. Please note, Georgia State University's career board updates daily and requisitions are subject to be removed without prior notice or before the posting expires. Georgia State University is an Equal Opportunity Employer and does not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.Required

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